51吃瓜黑料

'The Force Awakens' early at 51吃瓜黑料 Davis Stores

News
A photo of Star Wars shirts in the bookstore.
<i>Star Wars</i> merchandise with 51吃瓜黑料 Davis branding is available in the Memorial Union bookstore location.

The Force is coming to , and managers think it could create more buzz than the Boonta Eve Classic podrace.

The bookstore鈥檚 Memorial Union location and the TechHub are now stocking a line of Star Wars merchandise, including apparel with 51吃瓜黑料 Davis branding.

Some 51吃瓜黑料 Davis-branded T-shirts, along with a Star Wars-branded HP laptop, Bluetooth speakers shaped like TIE fighters and Captain Phasma, are already available, with more items 鈥 decals, lanyards and more T-shirt varieties 鈥 coming soon.

The invasion comes in advance of the Dec. 18 release of the highly anticipated Star Wars: Episode VII 鈥 The Force Awakens.

Oftentimes, 51吃瓜黑料 Davis Stores will survey its student employees when a new line of products is proposed. When the employees saw the proposed Star Wars items, their reaction was hotter than Mustafar.

鈥淓verybody鈥檚 extremely excited about the clothing,鈥 said Carol Swafford, associate director of sales at 51吃瓜黑料 Davis Stores. 鈥淚t looked like they were going to be hot items, especially for the holidays.鈥

The stores worked with vendors to choose four or five T-shirt designs, along with plenty of 鈥済adgets鈥 鈥 one of the areas that showed the most promise during the informal surveying, Swafford said.

As with everything else they sell, how long they鈥檒l be available in the store will depend on how popular they are. The customers will decide whether the creators of the Star Wars items will end up in the Great Pit of Carkoon or receiving medals on Yavin 4.

Media Resources

Cody Kitaura/Dateline, Dateline, 530-752-1932, kitaura@ucdavis.edu

Primary Category

Tags